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This Canadian company takes a sustainable, small business approach to engagement rings

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Summary
Nutrition label

60% Informative

FTJCo Fine Jewellery offers environmentally and socially responsible materials sourced with fair-trade practices.

Founded as the Fair Trade Jewellery Company in 2006 , the Toronto -based firm creates custom designs in-house.

Prices range from $ 595 for a simple two -millimetre wedding band, up to $5,000 to $10,000 for a custom multi-stone ring.

VR Score

43

Informative language

33

Neutral language

34

Article tone

informal

Language

English

Language complexity

46

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

long-living

External references

10

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