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Ars Technica

Ars Technica

Buying a TV in 2025? Expect lower prices, more ads, and an OS war.

Ars Technica
Summary
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72% Informative

Walmart bought Vizio for approximately $2.3 billion in December .

Walmart will use data collected from Vizio TVs to fuel its ad business, which sells ads on OSes of its TVs and point-of-sale machines in Walmart stores.

In 2025 , we expect competition in the TV industry to center around TV operating systems and TVs' ability to deliver more relevant advertisements to viewers.