Self-made billionaire's new venture
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hybrid shoeCNBC
•Spanx founder Sara Blakely on launch of Sneex: Want to provide 'luxury comfort' for women
42% Informative
Sarah Blakely is a self-made billionaire who started Spanx with just $5000 that she made by selling fax machines door to door.
Blakely has now branched out from shapewear and clothing to a new venture, a sneaker heel hybrid shoe that's called Sneaks .
She says she's a frustrated consumer of heels, but they've been so uncomfortable I can barely walk in them.
The designer says she's fascinated by the merger of functionality and beauty.
She says she recognized three main pain points that women have in traditional high heels, the toe box, squeezing our toes, the weight on our ball of our foot.
Joe asks her how many men have stopped her in these shoes and said, "I love those. I want to get them for my wife, my daughter".
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