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Matilda Djerf's fashion brand faces backlash over bullying claims

BBC
Summary
Nutrition label

79% Informative

Swedish clothing brand Djerf Avenue is facing backlash from fans following bullying claims.

11 employees say they were called names and yelled at in the workplace.

Customers have vowed to "never purchase anything or voice support again" Influencer Matilda Dererf said she was "deeply sorry" to anyone who has felt mistreated under her leadership.

VR Score

77

Informative language

74

Neutral language

81

Article tone

informal

Language

English

Language complexity

53

Offensive language

possibly offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

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