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Influencer Matilda DjerfBBC
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79% Informative
Swedish clothing brand Djerf Avenue is facing backlash from fans following bullying claims.
11 employees say they were called names and yelled at in the workplace.
Customers have vowed to "never purchase anything or voice support again" Influencer Matilda Dererf said she was "deeply sorry" to anyone who has felt mistreated under her leadership.
VR Score
77
Informative language
74
Neutral language
81
Article tone
informal
Language
English
Language complexity
53
Offensive language
possibly offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
2
Source diversity
2
Affiliate links
no affiliate links