Hallmark Holiday Film Metamorphosizes

This is a Hallmark news story, published by Condé Nast, that relates primarily to Nielsen news.

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Hallmark Christmas film

Condé Nast

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The Hallmark Christmas Movie Enters a New(ish) Era

Summary

Nutrition label

72% Informative

Hallmark heads into the 15th anniversary of its Countdown to Christmas programming as the most-watched cable entertainment network of 2023 .

Nielsen reported in 2021 that nearly 80 million people had tuned into a Hallmark movie during that holiday season .

The network has recently begun toying with certain tropes in its modestly budgeted, expediently filmed films.

A former network casting director has made allegations of ageism.

Lacey Chabert was poached by Netflix this year for one of its holiday films.

"There’s a level of familiarity that our audiences crave for our audiences to see," says Hallmark 's executive.

In the age of edgier entertainment, the talent pipeline isn’t what it used to be.

“The frustration is that we used to have all those great shows of the ’90s, the Party of Fives . And the question is, How do you build the next Lacey ?’” says Daly .

Newer talent is pulled to Hallmark for all kinds of reasons.

VR Score

Informative language

Neutral language

Article tone

informal

Language

English

Language complexity

Offensive language

possibly offensive

Hate speech