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Scientists reveal the secret to perfectly wrapped Christmas presents

MailOnline
Summary
Nutrition label

81% Informative

Researchers from Beijing Technology and Business University examined how people felt about overpackaged gifts.

Study involved people being asked to rate their feelings towards a gift after being shown it in three types of packaging overpackaging, regular packaging and no packaging.

Analysis revealed that people giving a gift tend to prefer overpacking, believing it shows they are being thoughtful.

But recipients tend to favour simple packaging, viewing extravagance as thoughtless.

VR Score

73

Informative language

69

Neutral language

53

Article tone

informal

Language

English

Language complexity

66

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

Affiliate links

no affiliate links