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How to brand Africa | Semafor

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Summary
Nutrition label

70% Informative

Thebe Ikalafeng is the founder of Brand Africa which is best known for its annual Top 100 Most admired African brands index.

His new book âThe Traveller: Crossing borders and connecting Africaâ is part biography, part-travelogue, and offers insight into the corporate life of some of Africaâs top brands.

VR Score

72

Informative language

71

Neutral language

74

Article tone

informal

Language

English

Language complexity

41

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

long-living

External references

no external sources

Source diversity

no sources

Affiliate links

no affiliate links