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calgaryherald

From frustration to connection: How brands need to invest in people

calgaryherald
Summary
Nutrition label

50% Informative

People are frustrated, skeptical and yearning for authenticity, says Chris Forrest .

People want you to demonstrate in meaningful ways that you are trustworthy, understand their needs, will continue to earn their loyalty and proactively deal with their concerns.

The cost of bad customer experiences is estimated to cost companies $3.7 trillion annually .

VR Score

54

Informative language

55

Neutral language

14

Article tone

informal

Language

English

Language complexity

62

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

long-living

External references

no external sources

Source diversity

no sources