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Peloton productTechCrunch
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70% Informative
Ladder, an Austin , Texas -based fitness app, is accusing Peloton of ripping off its work with the launch of its new Stength+ app.
The company says it found that 15 Peloton employees have been using Ladder ’s app since January 2024 .
Ladder is now releasing its own ad campaign, “ Ladder Versus ,” where Peloton is represented by a typical “gym bro” while the Ladder character is one of several different, and arguably cooler, trainers.
VR Score
54
Informative language
42
Neutral language
65
Article tone
semi-formal
Language
English
Language complexity
55
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
13
Source diversity
10
Affiliate links
no affiliate links