Junk Food Ad Ban Affects Cereals

This is a UK news story, published by BBC, that relates primarily to Wes Streeting news.

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new junk food advertising ban

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new junk food ad ban

BBC

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Junk food: Porridge and crumpets fall under new ad ban

Summary

Nutrition label

73% Informative

New junk food advertising ban due to come into force in October 2025 .

Food classed as 'less healthy' includes porridge, crumpets and breakfast cereals.

Adverts for junk food will also disappear from pre-watershed TV screens.

Food-related chronic disease costs the UK 268bn a year, experts say.

The government's impact assessment on the legislation notes that "overall the studies do find a clear link between food advertising and calorie consumption". Health Secretary Wes Streeting said the policy was "the first step to deliver a major shift in the focus of healthcare from sickness to prevention, and towards meeting our government's ambition to give every child a healthy, happy start to life.".

VR Score

Informative language

Neutral language

Article tone

informal

Language

English

Language complexity

Offensive language

not offensive

Hate speech

not hateful