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Evening Standard

Evening Standard

World

World

Brand London still leads the world despite concerns over crime and cost of living

Evening Standard
Summary
Nutrition label

82% Informative

Global City Index reveals London 's brand is still the strongest of any city in the world.

But its rating has slipped this year , putting the capital in danger in danger of being overhauled by one its traditional rivals, or the rising conurbations of the Gulf and Asia .

The index ranked 100 major cities around the world, from Abu Dhabi to Zurich .

The onus will be on the Mayor and the capital’s authorities to make sure that London does not lose that coveted top slot in the global city premier league.

Strengthening these perceptions will be key for London to maintain its global appeal, says Brand Finance CEO David Haigh .

VR Score

89

Informative language

90

Neutral language

30

Article tone

semi-formal

Language

English

Language complexity

53

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

Affiliate links

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