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JaguarInsider
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75% Informative
Marketing and rebranding experts have mixed reviews of Jaguar 's new campaign.
One called it a "bonkers" strategy, another said it was a relatively "successful" strategy.
The rebrand comes as Jaguar prepares to entirely abandon its internal combustion engines in favor of a new all-electric future.
Before joining Bailey Lauerman , Andersen worked for brands, including Google , Levi 's, Burberry , and Axe .
"It's obviously a signal of significant disruption," Andersen said.
Jaguar said it would announce more details about its new branding strategy in December .
It's not clear whether that will include specifics about any of its forthcoming electric vehicles.
VR Score
75
Informative language
70
Neutral language
65
Article tone
informal
Language
English
Language complexity
51
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
4
Source diversity
1
Affiliate links
no affiliate links