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Artificial intelligence chatbotsABC News
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82% Informative
Some companies have integrated models infused with newer generative AI technologies, allowing shoppers to seek advice by asking naturally phrased questions like “What's the best wireless speaker?” Retailers hope consumers use these chatbots, which are typically called shopping assistants - as virtual companions that help them discover or compare products.
Amazon 's Rufus , which is available for holiday shoppers in the U.S. and some other countries, is not the only shopping assistant out there.
Perplexity AI 's new shopping feature allows users to enter search queries such as “best phone case” and to receive answers derived from various sources, including Amazon and other retailers, such as Best Buy .
Amazon has noted that Rufus ' answers are based on information contained in product listings, community Q&As and customer reviews.
VR Score
81
Informative language
79
Neutral language
46
Article tone
semi-formal
Language
English
Language complexity
68
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
medium-lived
External references
15
Source diversity
1
Affiliate links
no affiliate links