Why Amazon sellers and retailers are flocking to TikTok Shop despite looming U.S. ban

TikTok Shop launched in September 2023 as a way for users to purchase products without leaving the app.

The China -owned app has emerged as a viable alternative for retailers looking to diversify their e-commerce business from Amazon .

Amazon sellers are being persuaded to try out the service with promises of low fees and steep discounts on products footed by TikTok .

President Joe Biden signed a law that requires ByteDance to sell TikTok by Jan. 19 .

If TikTok fails to cut ties with its parent company, app stores and internet hosting services would be banned.

President-elect Donald Trump could rescue TikTok from a potential U.S. ban.

Retailers and sellers say they're sticking with the platform despite the possibility that it could disappear.

Scrub Daddy CEO Aaron Krause said he lost faith in traditional marketing efforts.

The company pivoted toward social media marketing, primarily on Instagram , which turned out to be a "pot of gold" Many Amazon sellers have embraced TikTok after they were initially slow to join the platform.