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Vancouver realtor hits affordability nerve with self-promoting downtown billboard

vancouversun
Summary
Nutrition label

60% Informative

Vancouver realtor Ian Watt put himself on a billboard to raise his profile.

Watt posted an image of the ad on his Instagram account on October 28 but the online anger didn’t take off until Nov. 29 .

Watt says he has received “threatening” messages from people who commented on the ad.

Watt said the inspiration for the ad came months ago , when “some lunatic came into my open house and yelled at me that I’m the problem why real estate is unaffordable.”.

VR Score

55

Informative language

47

Neutral language

52

Article tone

informal

Language

English

Language complexity

37

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

11

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