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What is Brain rot, the Oxford University 2024 word of the year?

BBC
Summary
Nutrition label

64% Informative

Oxford University dictionary has named brain rot as word of the year .

It is a term that captures concerns about the impact of consuming low-quality online content.

The word's usage saw an increase of 230% in its frequency from 2023 to 2024 .

Oxford University Professor Andrew Przybylski says the word is a "symptom of the time we're living in".

VR Score

43

Informative language

28

Neutral language

63

Article tone

informal

Language

English

Language complexity

61

Offensive language

possibly offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

Source diversity

1

Affiliate links

no affiliate links