This is a UK news story, published by Sky News, that relates primarily to Charlotte news.
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engagement ring gemstonesSky News
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66% Informative
De Beers , a diamond cartel, launched a campaign to link diamonds to getting engaged in 1930s .
The ad campaign suggested a month 's salary was the right amount to spend on a ring.
The average UK monthly salary is 2,297 after tax, so the average Briton is spending 4,594 .
A survey of more than 3,400 people on LinkedIn found a majority would spend between 1,000 and 5,000 .
Charlotte says people often walk in the door asking for the "whitest diamond with the best clarity" Lab-grown diamonds require 250 -750 kilowatt hours ( kWh ) to produce a rough carat (that would be like running 750 dishwashers for an hour ) Paris Hilton's third engagement to Chris Zylka was marked with a 20 -carat pear-cut diamond ring.
VR Score
65
Informative language
62
Neutral language
77
Article tone
informal
Language
English
Language complexity
33
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
no external sources
Source diversity
no sources
Affiliate links
no affiliate links