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MailOnline

Revealed: Exact amount of time Britons spend scrolling each day

MailOnline
Summary
Nutrition label

75% Informative

Ofcom 's Online Nation report shows that the average Briton spends four hours and 20 minutes online each day around a quarter of their waking lives.

Women aged 18-24 spend a staggering six hours and 36 minutes online, compared to five hours and 28 minutes for men of the same age.

Gen Z women spend more than an hour longer online than their male counterparts.

Men spend much more time accessing generative AI , using online dating, and watching porn.

Recent studies have suggested more than a quarter of the global population suffers from smartphone addiction.

China , Saudi Arabia and Malaysia had the highest rates of smartphone use.

Professor Mark Griffiths , a leading expert on internet addiction, told MailOnline : 'There's a difference between problematic smartphone use and addictive smartphone use' Addiction, unlike problematic use, changes our behaviour at the neurological level and embeds deeply compulsive and dependent behaviours.

Addiction is a psychological condition in which a user develops symptoms traditionally associated with substance dependence.

VR Score

72

Informative language

70

Neutral language

29

Article tone

semi-formal

Language

English

Language complexity

51

Offensive language

likely offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Affiliate links

no affiliate links