MSNBC's Viewership Declines Post-Election

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MSNBC journalist

Washington Post

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MSNBC confronts viewer frustration, changes and an identity crisis

Summary

Nutrition label

74% Informative

Comcast announced it would spin off MSNBC and some of its other cable channels into a separate company.

The fear inside the building is about whether the move could portend a less ambitious future for MSNBC .

One risk ahead is the loss of brand identity and recognition, a network insider said.

The drop in viewers that began the week after the election has flattened out, though it still represents a significant decline in audience.

The numbers were stark for “Morning Joe” Compared with an average of 1.09 million total viewers per episode this year , the show attracted audiences of 680,000 and 647,000 viewers the two days after the hosts revealed their Trump meeting.

VR Score

Informative language

Neutral language

Article tone

informal

Language

English

Language complexity

Offensive language

not offensive

Hate speech

not hateful