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Proper Twelve drops Conor McGregor after sexual assault ruling

MMA Junkie
Summary
Nutrition label

61% Informative

Proper Twelve -parent company Proximo Spirits announced it will no longer feature McGregor in association with the brand.

The decision comes in the wake of a jury ruling that McGregor is liable for a sexual assault of a woman.

The jury ordered McGregor to pay approximately $260,000 in damages to the victim, Nikita Hand.

VR Score

48

Informative language

39

Neutral language

38

Article tone

formal

Language

English

Language complexity

46

Offensive language

likely offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

Affiliate links

no affiliate links