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New Starbucks CEO Brian NiccolCNBC
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76% Informative
New Starbucks CEO Brian Niccol is tasked with reversing the coffee giant's sales slump.
He said airports, where consumers often face long lines, are one area in particular that could be improved.
Airport concessions contribute about 4% of U.S. airport revenue annually .
The surge in air travel has led to congestion in airport security lines, in lounges and at gates.
Licensing stores saves Starbucks the hassles of operating inside an airport.
The trade-off is that Starbucks makes less money from those licensed restaurants.
Airports have been adopting more technology in their restaurants to help move lines along.
In fiscal 2024 , licensed locations accounted for 12% of Starbucks ' revenue.
VR Score
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85
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85
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