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Jaguar asks people to "trust and reserve judgement" on rebrand

BBC
Summary
Nutrition label

69% Informative

Jaguar has urged people to 'trust and reserve judgement' over its rebranding.

The carmaker is set to relaunch as an electric-only brand in early December .

The company has faced backlash, with many pointing to the fact it doesn't feature an actual car.

Others have praised the company for being bold and shaking things up.

'Maybe Jaguar did actually want this kind of response," says branding expert.

The brand has taken a "huge, bold step" and people should give "respect and time" to see how things pan out.

But it's clear the carmaker is trying to ditch the "sage" image, that its cars are only for older, white men.

VR Score

61

Informative language

53

Neutral language

45

Article tone

informal

Language

English

Language complexity

36

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

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