Jaguar Rebrand: Trust, Reserve Judgement
This is a news story, published by BBC, that relates primarily to Jaguar news.
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Jaguar Land RoverBBC
•Jaguar asks people to "trust and reserve judgement" on rebrand
69% Informative
Jaguar has urged people to 'trust and reserve judgement' over its rebranding.
The carmaker is set to relaunch as an electric-only brand in early December .
The company has faced backlash, with many pointing to the fact it doesn't feature an actual car.
Others have praised the company for being bold and shaking things up.
'Maybe Jaguar did actually want this kind of response," says branding expert.
The brand has taken a "huge, bold step" and people should give "respect and time" to see how things pan out.
But it's clear the carmaker is trying to ditch the "sage" image, that its cars are only for older, white men.
VR Score
61
Informative language
53
Neutral language
45
Article tone
informal
Language
English
Language complexity
36
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
8
Source diversity
3
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