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How Honda is trying to become cool again

CNBC
Summary
Nutrition label

66% Informative

Honda sells about 4 million vehicles globally, making it the 7th largest automaker in the world.

Founder Suichiro Honda made the company's first product by attaching an engine to a bicycle.

Honda 's engines of powered many winning drivers and teams including Ayrton Senna , Jensen Button and Max Verstappen .

In 2024 , Honda was pulled as the 7th most recognizable brand in the world.

Production peaked at 5.4 million cars in 2018 , the Honda CRV was the 5th best selling car in the US and the 3rd globally.

In 2017 , Honda 's CEO admitted the company lost its mojo.

As of 2024 , Honda sold 6 EV models around the world.

The company has relied on partnerships to catch up its first high volume EV for the North American market.

Honda 's first of a new crop of models will be in Acura , which it will produce in Marysville , OH in late 2025 .

The 0 Series production on the flagship model, the saloon, is scheduled for its Ohio factories in 2026 .

VR Score

68

Informative language

66

Neutral language

64

Article tone

informal

Language

English

Language complexity

36

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

long-living

External references

no external sources

Source diversity

no sources

Affiliate links

no affiliate links