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Ars Technica

Ars Technica

An ad giant wants to control your next TV’s OS

Ars Technica
Summary
Nutrition label

81% Informative

Ad tech giant The Trade Desk plans to launch Ventura TV OS in 2025 .

Smart TV OSes have become the most lucrative part of the TV business.

OS owners accumulate valuable data on how people use their smart TVs and streaming sticks.

GroupM expects ad revenue to reach $38.3 billion this year , a 20.1 percent year-over-year increase.

VR Score

83

Informative language

82

Neutral language

68

Article tone

formal

Language

English

Language complexity

59

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

Source diversity

1

Affiliate links

no affiliate links