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'Often imitated but never duplicated': The anti-Terrible Towel movement isn't rattling the Steelers

ESPN
Summary
Nutrition label

76% Informative

Pittsburgh Steelers are 4 -0 in 5 road games through Week 11 .

Opposing teams have long tried to mitigate Steelers fans and their towel takeovers, but so far, nothing's worked.

In 1975 , sportscaster Myron Cope urged Steelers fans to bring dish towels of any color to Three Rivers Stadium during broadcasts.

The Cleveland Browns won't likely to distribute more rally towels against the Steelers Thursday night .

Myron Cope's invention of the Terrible Towel was "a stroke of genius," Gordon Gordon says.

More than 50 official editions are available through the Steelers ' pro shop, most for $ 14.95 .

Allegheny Valley School has received more than $8 million in royalties from sales of officially licensed Terrible merchandise.

The NFL is a copycat league, and so are its marketing departments.

Steelers fans in away crowds aren't necessarily traveling in from Pittsburgh .

Having a Terrible Towel was one of the easiest and simplest ways to hold on to their roots.

VR Score

79

Informative language

78

Neutral language

60

Article tone

informal

Language

English

Language complexity

38

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

Affiliate links

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