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The Hollywood Reporter

The Hollywood Reporter

U.K. Media Groups, Including Sky News, Guardian, Partner With

The Hollywood Reporter
Summary
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82% Informative

Sky News , the Guardian Media Group , the Financial Times , and dmg media have signed a strategic partnership with ProRata.ai .

The tech is designed to be combined with generative AI platforms like ChatGTP or Sora to allow the platforms to identify the use of copyright-protected content and compensate rights holders on a pre-use basis.

The company argues the technology will also help prevent un -attributed content from compromising AI results.