Summary

Article Metadata

TikTok: Overstimulating Short-Form

This is a U.S. news story, published by Mashable, that relates primarily to Verizon news.

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Mashable

Mashable

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I watch TikTok on mute and it's fantastic

Mashable

Summary

Nutrition label

65% Informative

Opening TikTok on full volume is a jarring plunge into the icy cold whims of the algorithm.

Even TikToks without music or sound effects often seem to be yelling into the microphone.

The short-form video format alone is overstimulating by nature.

A neurochemical reason behind my instinct to make all the noises go away.

A study by Verizon found 92 percent of U.S. consumers watch videos on mobile with the sound off.

75 percent of those surveyed "keep their phone on mute even when a video is playing" Some people are simply more sensitive to sound.

You can easily change your playback settings to automatically open TikTok on mute.

VR Score

47

Informative language

33

Neutral language

48

Article tone

informal

Language

English

Language complexity

40

Offensive language

possibly offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

External references

14

https://www.youtube.com/watch?v=F7IZZXQ89Oc https://www.reddit.com/r/TikTok/comments/1d2gasd/do_you_watch_tiktok_with_sound_on_or_off/?utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_content https://www.ziffdavis.com/ztg-privacy-policy https://www.reddit.com/r/RandomThoughts/comments/1dlqv4l/is_it_common_for_people_to_watch_social_media/https://www.tiktok.com/@booplethesnoot/video/7371180411822574894 https://www.psychologytoday.com/us/blog/people-are-strange/202106/why-rewatching-tv-shows-feels-so-good https://tenor.com/view/arrested-development-david-cross-tobias-funke-there-are-dozens-of-us-dozens-gif-5426075 https://www.nexttv.com/news/mobile-videos-often-watched-without-audio-study-finds https://www.reddit.com/r/Tiktokhelp/comments/lz4y21/turn_the_sound_off_and_on_while_watching_tiktok/?utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_content=share_button https://www.sharethrough.com/blog/infographic-research-reveals-growth-in-muted-videos-need-for-captions-across-all-screens https://www.reddit.com/r/Tiktokhelp/comments/19e8stt/open_tiktok_on_mute/?utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_content=share_button https://www.ziffdavis.com/terms-of-use https://ampsychfdn.org/about/apf-team/https://twitter.com/buttanyc_/status/1744947600090898846

Source diversity

10

www.youtube.com www.reddit.com www.ziffdavis.com www.tiktok.com www.psychologytoday.com tenor.com www.nexttv.com www.sharethrough.com ampsychfdn.org twitter.com

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