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BBC

Lidl: Men buy more from the middle aisle, boss reveals

BBC
Summary
Nutrition label

75% Informative

Ryan McDonnell says men are buying more from Lidl 's middle aisle.

Comments come as supermarket returns to profit after a loss-making year.

Supermarket is known for its unusual stock which ranges from power tools to inflatables.

Mr McDonnell warns tax rises announced in the Budget will add tens of millions of pounds to its costs.

VR Score

75

Informative language

71

Neutral language

77

Article tone

informal

Language

English

Language complexity

36

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

Affiliate links

no affiliate links