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Challenging times – Tim Hortons Smile Cookie campaign benefits local food banks

windsorstar
Summary
Nutrition label

64% Informative

The second annual Tim Hortons Smile Cookie campaign officially began Monday .

Each of the 52 restaurants in Windsor-Essex will be selling the specially decorated smile cookies, with 100 per cent of the proceeds going to charity.

Last year , the Windsor Food Bank Association received about $70,000 in cookie money.

The money collected from the campaign goes toward buying food for Christmas .

VR Score

59

Informative language

51

Neutral language

75

Article tone

semi-formal

Language

English

Language complexity

31

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

8

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