X's Top Advertisers Resume Spending

This is a news story, published by Adweek, that relates primarily to Comcast news.

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Adweek

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Comcast, Disney, and IBM Are Among Advertisers Returning to X After Ad Freeze

Summary

Nutrition label

72% Informative

X’s former top advertisers including Comcast , IBM , Disney , Warner Bros. Discovery , and Lionsgate have resumed ad spending on the platform this year .

From January to September 2024 , these brands collectively spent less than $3.3 million on X.

X generated $1.8 billion in ad revenue through Q3 2024 , a 29% year-over-year decline from $2.5 billion in the same period last year .

VR Score

Informative language

Neutral language

Article tone

formal

Language

English

Language complexity

Offensive language

not offensive