This is a UK news story, published by MailOnline, that relates primarily to Vue news.
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cinemasMailOnline
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77% Informative
British cinema chain, Vue , is quietly using artificial intelligence ( AI ) to track viewer habits and boost admissions.
Affecting all of 93 cinemas in the UK and Ireland , the system identifies the best locations and times to show films in order to maximise ticket sales.
Vue 's AI exists on the booking system on the website and app, and creates film schedules based on previous customer booking habits and their locations.
CEO Tim Richards said the AI 'knows a lot about our audience' in a given location.
Vue's annual ticket sales were 206 million , more than rivals Cineworld ( 199 million ) and Odeon ( 196 million ) Cinemas also benefitted from buzz surrounding Barbenheimer the coincide release of ' Barbie ' and ' Oppenheimer ' last summer .
The two movies took 30 million on their opening box office weekend making it the most successful weekend for UK cinema-going since 2019 .
VR Score
70
Informative language
65
Neutral language
41
Article tone
informal
Language
English
Language complexity
50
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
7
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