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Guardian

Guardian

China’s ‘mind-blowingly’ cheap shopping app Temu hits roadblocks in south-east Asia

Guardian
Summary
Nutrition label

68% Informative

Temu has enjoyed explosive international growth off the back of an eye-catching and often absurdly cheap range of products.

But those cut-price tactics have met increasing roadblocks as it seeks to conquer new markets in south-east Asia .

Vietnam threatened to ban Temu and fellow Chinese -owned fast-fashion outlet Shein by the end of the month .

The flood of cheaper Chinese -made products has damaged local vendors and manufacturers, who cannot beat the speed, quality or prices offered online.

VR Score

73

Informative language

74

Neutral language

56

Article tone

semi-formal

Language

English

Language complexity

49

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

no sources

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