Tencent challenges Amazon and Microsoft's cloud dominance by tapping into its WeChat ecosystem

Chinese tech giant Tencent is increasingly leveraging its WeChat super-app ecosystem to set itself apart from dominant global cloud service players.

A super app is an application that functions as a one -stop shop for multiple offerings — from messaging to payment transactions to ordering food, among other services.

WeChat is the world's largest super app, boasting around 1.3 billion active monthly users, or around 90% of China 's total population.

Having on-premise private resources means that companies can store their own data centers within their own facilities and manage them independently without having to share with other clients. While Amazon and Microsoft offer hybrid cloud options, Counterpoint's Sun suggested that what Tencent 's uniqueness might lie in the company's ability to offer tailored on-premise solutions specific to client needs in the Chinese market, especially customizing it for social media, entertainment, video and gaming optimizations. "That further gives an edge to its super app WeChat , forming an upward spiral," she added..