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K-pop agencies mostly struggled in third quarter — but 2025 may bring financial recovery

CNBC
Summary
Nutrition label

89% Informative

Three of the "Big Four " K-pop agencies have seen posted downbeat third-quarter results.

Citi Research forecasts a financial recovery in 2025 to 2026 , with Hybe and SM Entertainment as their top picks.

The industry has been seeing a slowdown due to declining album sales and the inactivity of record-breaking groups such as Blackpink and BTS.

Goldman Sachs said K-pop companies should be evaluated not by album sales, but instead by offline concert audiences.

The firm said there was a "high potential for valuation re-rating" in the sector.

Morgan Stanley also wrote in a note earlier this year that K-Pop was "on the verge of expanding its global fan base".

VR Score

94

Informative language

94

Neutral language

83

Article tone

formal

Language

English

Language complexity

54

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

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