K-pop agencies post poor results
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•K-pop agencies mostly struggled in third quarter — but 2025 may bring financial recovery
89% Informative
Three of the "Big Four " K-pop agencies have seen posted downbeat third-quarter results.
Citi Research forecasts a financial recovery in 2025 to 2026 , with Hybe and SM Entertainment as their top picks.
The industry has been seeing a slowdown due to declining album sales and the inactivity of record-breaking groups such as Blackpink and BTS.
Goldman Sachs said K-pop companies should be evaluated not by album sales, but instead by offline concert audiences.
The firm said there was a "high potential for valuation re-rating" in the sector.
Morgan Stanley also wrote in a note earlier this year that K-Pop was "on the verge of expanding its global fan base".
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