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A thought experiment: Why is Taylor Swift as big as she is? | Globalnews.ca

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The city of Toronto has given over everything to Taylor Swift .

Fans have been willing to pay hundreds of thousands of dollars for tickets to her concerts.

The net economic gain to the city? Somewhere close to $300 million .

But why is Taylor Swift as big as she is? She writes great pop songs and puts on fantastic concerts.

There's nothing controversial about any of Taylor Swift’s songs.

They’re all crafted to cruise right down the middle of the pop music zeitgeist.

Maybe Taylor is as big as she is because of a lack of competition.

She has so much of pop culture landscape to herself. It's one big, mostly vacant field. None of this is her doing or her fault.

Paul Whiteman was one of the biggest stars in American music — and then he was n’t .

His brand of music went out of style and critics were vicious.