Brynn Putnam's New Fitness Startup

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Consumer tech is bouncing back, and consumer founders like Brynn Putnam are bouncing back with it | TechCrunch

Summary

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Brynn Putnam sold her last company, Mirror , to Lululemon for $500 million at the start of the pandemic.

She has since turned into a new company that will launch publicly in 2025 .

The venture firm Lerer Hippeau has already participated in a highly competitive seed round for that stealthy startup the firm led Mirror 's $3 million seed round years ago .

Former Lululemon CEO Laura Putnam is now working on a new consumer hardware company.

Putnam: "We're about to enter a golden age of hardware. We haven’t really had a mainstream consumer hardware success story since Oculus" Putnam on the confluence of AI and hardware that seems very much top of mind for founders.

Lerer says he's more excited about consumer than he’s been in a long time.

He says AI is that catalyst right now.

Lerer: "There are things that are possible today that weren’t possible six months ago or a year ago ".

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