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WWD

Holiday Shoppers Are Looking Out for AI-powered Scams and Deepfakes as More Admit Falling Victim

WWD
Summary
Nutrition label

77% Informative

A third of Americans have fallen victim to an online scam during the holiday season .

Nearly 60 percent of consumers reported lost money to these scams ( 10 percent losing more than $1,000 ) McAfee Corp. report says AI-powered tools are being used to create realistic fakes and messages sent through email and text messages.

VR Score

74

Informative language

69

Neutral language

63

Article tone

informal

Language

English

Language complexity

62

Offensive language

possibly offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

Affiliate links

no affiliate links