TikTok's Risky Election Strategy

This is a US news story, published by Verge, that relates primarily to Kamala Harris news.

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political campaign

Verge

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Pro-Harris TikTok felt safe in an algorithmic bubble — until election day

Summary

Nutrition label

73% Informative

Kamala Harris lost the US presidential election to President-elect Donald Trump .

The Vice President's campaign used TikTok 's recommendation algorithm to build a right-wing echo chamber.

The algorithm is hyperpersonalized, like a TV station calibrated exactly to a user’s brain.

A recent Washington Post analysis found that right-wing accounts have come to dominate visibility and engagement on X.

NextGen America’s own research suggests that influencer content may turn out more first -time voters.

For many voters on TikTok , the Kamala HQ content fit in seamlessly with other videos.

It is harder than ever to understand what’s happening on social media, especially outside of our bubbles. “As technology gets more advanced and more convincing, our idea of a communal reality might genuinely become archaic,” Williams says. “This election has really taught me that we are very much sucked into these worlds that we create on our phone, when the real world is right in front us.”.

VR Score

Informative language

Neutral language

Article tone

informal

Language

English

Language complexity

Offensive language

not offensive

Hate speech

not hateful