Oura CEO Discusses Smart Rings
This is a Lisbon news story, published by CNBC, that relates primarily to Oura news.
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•Smart ring leader Oura plans international push as CEO touts new features and thinking on hardware
74% Informative
Oura CEO Tom Hale spoke to CNBC about the smart ring product category and the impact of Samsung 's foray into the product category.
Hale said the company is looking at nutrition functions as the company's next "pillar" of focus, as it expands its offering.
Oura 's flagship product is the Oura Ring 4 , a device known as a smart ring.
Oura is looking at ways it can use the advancing capabilities of artificial intelligence to give users more personalized insights.
Hale's presence at the Web Summit in Lisbon underscores his push to raise Oura 's brand awareness in markets outside of the U.S. Hale : "Think of it as the doctor in your pocket that knows all the data about you".
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