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Smart ring leader Oura plans international push as CEO touts new features and thinking on hardware

CNBC
Summary
Nutrition label

74% Informative

Oura CEO Tom Hale spoke to CNBC about the smart ring product category and the impact of Samsung 's foray into the product category.

Hale said the company is looking at nutrition functions as the company's next "pillar" of focus, as it expands its offering.

Oura 's flagship product is the Oura Ring 4 , a device known as a smart ring.

Oura is looking at ways it can use the advancing capabilities of artificial intelligence to give users more personalized insights.

Hale's presence at the Web Summit in Lisbon underscores his push to raise Oura 's brand awareness in markets outside of the U.S. Hale : "Think of it as the doctor in your pocket that knows all the data about you".

VR Score

81

Informative language

83

Neutral language

76

Article tone

informal

Language

English

Language complexity

46

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

no sources

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