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The Moscow Times

The Moscow Times

RAU IT files trademark application for vodka brand Trumpovka in honor of U.S. president-elect

The Moscow Times
Summary
Nutrition label

64% Informative

A St. Petersburg -based technology company has filed a trademark application for a new vodka brand named Trumpovka in honor of U.S. President-elect Donald Trump .

The application submitted by RAU IT includes a distinctive label featuring Trump ’s silhouette holding an accordion.

The move reflects a trend in Russia of using high-profile political figures in branding.

Trump, who does not drink, has himself previously ventured into the vodka market.

VR Score

58

Informative language

59

Neutral language

5

Article tone

formal

Language

English

Language complexity

59

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

detected

Known propaganda techniques

not detected

Time-value

short-lived

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