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new vodka brandThe Moscow Times
•64% Informative
A St. Petersburg -based technology company has filed a trademark application for a new vodka brand named Trumpovka in honor of U.S. President-elect Donald Trump .
The application submitted by RAU IT includes a distinctive label featuring Trump ’s silhouette holding an accordion.
The move reflects a trend in Russia of using high-profile political figures in branding.
Trump, who does not drink, has himself previously ventured into the vodka market.
VR Score
58
Informative language
59
Neutral language
5
Article tone
formal
Language
English
Language complexity
59
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
3
Source diversity
3
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