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Audi unveils "AUDI" branding strategy at private event in Shanghai, China

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Audi E Concept is the company's first concept car under the new "AUDI" branding strategy for Chinese customers.

The new branding direction says goodbye to the brand's iconic four -ringed insignia and in its place is a new badge that consists of the name Audi , but as indicated prior, in all capital letters.

The concept is also said to preview three new future production models that will debut in mid-2025 .

Audi 's CEO, Gernot Dllner , said the new platform will be the basis for a new generation of intelligent connected vehicles exclusive to China .