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RetailersCNBC
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79% Informative
Retailers are bracing for blowback related to DEI policies in the lead-up to the 2024 presidential election and the critical holiday shopping season .
Some companies are concerned about attending public DEI events while others are strategizing on how to avoid criticism.
"There's a clear sentiment in the retail community that nobody wants to get Tractor Supply'd," one retail industry insider said.
A recent consumer sentiment survey showed less than half of millennials considered it very important for a retailer to embody their values in messaging, interactions and marketing.
However, that doesn't mean that retailers shouldn't be thinking about DEI when it comes to their business strategies, said Lapinsky .
VR Score
84
Informative language
84
Neutral language
68
Article tone
informal
Language
English
Language complexity
59
Offensive language
possibly offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
1
Source diversity
1
Affiliate links
no affiliate links