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71% Informative
Swift fans have proved to be a boon for retailers, which have seen jewelry-making materials fly off shelves in cities where the songstress is due to make an appearance.
Craft supply chain Michaels , which will provide more than five million beads to a “ Taylgate ” party before Swift’s Toronto shows, has said it sees a 300 per cent sales lift in its beads and jewelry categories in the days leading up to the concert in the city she is about to visit.
Walmart Canada has seen a year-over-year increase in sales of bracelet-making kits.
Indigo Books & Music Inc. has seen an “impressive surge” in interest in badges and stickers it partially attributes to Swift.
Sales of these items more than doubled in the last year , vice-president of merchandising Matt Elmer said.
St Louis suspects the broader range of items people are scooping up has something to do with groups that some fans have convened on social media.
VR Score
62
Informative language
55
Neutral language
71
Article tone
semi-formal
Language
English
Language complexity
44
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
1
Source diversity
1
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