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biggest shopping eventCNBC
•World
World
88% Informative
China 's version of Black Friday kicked off on Oct. 14 , more than a week earlier than last year , as e-commerce players Alibaba and JD.com grapple with tepid consumer spending.
"Sentiment is quite different this year , much calmer ," wrote Ashley Dudarenok , founder of ChoZan , a China marketing consultancy.
The shopping festival, also known as Singles Day or 11.11 , has in recent years evolved into a weeks -long promotional period since Alibaba launched it in 2008 .
Taobao and Tmall started developing the IP category in 2017 , and elevated it in 2021 to one of its few tier-one segments in terms of product promotion and business priority.
Products include collectable cards, figurines and clothes.
Despite such pockets of growth, China 's Singles Day remains more toned down than in prior years .
VR Score
93
Informative language
94
Neutral language
87
Article tone
formal
Language
English
Language complexity
47
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
2
Source diversity
2
Affiliate links
no affiliate links
