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84% Informative
Affirm is set to launch in the U.K. as part of a push to bring BNPL firms into line with other consumer credit services.
The U.S. market has long been on the regulatory radar, with incumbents such as Klarna and Clearpay often criticized for encouraging impulse buying and normalizing debt.
Affirm says it has already hired in the region of 30 employees.
It's also looking to add to its headcount through the remainder of the year .
The company wouldn’t confirm its next plans for growth in Europe or elsewhere, though it said that it would be “taking the same disciplined approach” that it has always done to any future expansion.
VR Score
83
Informative language
81
Neutral language
42
Article tone
semi-formal
Language
English
Language complexity
59
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
15
Source diversity
11
Affiliate links
no affiliate links