Undecided Voter's Social Media Impact

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undercover voter

BBC

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Gabriela is an undecided voter. Here's the very different content TikTok and X showed her

Summary

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69% Informative

Gabriela is an undecided voter who doesn't know if she'll vote - or who for.

She's one of five fictional characters created in 2022 to monitor how different people, with different political views, are targeted by content on social media.

Her feed on X is dominated by stand-out moments from Donald Trump’s campaign, mainly from profiles that have purchased blue ticks on the site.

Gabriela ’s feed on TikTok is frequently recommended montages of Kamala Harris , often speaking at rallies.

The clips tend to focus on Harris as a person, rather than her policies.

Her Instagram and Facebook accounts have remained fairly apolitical.

But her feed has been flooded with pro-Kamala videos after Joe Biden announced he was no longer running.

X says its priority is to protect and defend the user's voice.

All of the other major social media companies say they have policies and measures in place to protect users from disinformation and hate.

X did not respond to questions from the BBC .

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