Political ads flood battleground states

This is a Pennsylvania news story, published by CBS News, that relates primarily to Jack Levis news.

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political ads

CBS News

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The evolving "Wild West" of political advertising

Summary

Nutrition label

68% Informative

Spending on political ads this year has broken all records: about $16 billion .

Some ads and memes on social media were created not by the candidates, but by their supporters.

"The way they can target is, I think, mind-blowing," says one ad agency chief creative officer.

Tiffany Rolfe : "At the end of the day , it's not just the policies or the product features. It really is, like, Is this person for me?" Jack Levis : "Mailing it today , so it's decided!" As for Pennsylvania voter, there was one question left: Has he voted? "Mailed it today ," he replied.

VR Score

Informative language

Neutral language

Article tone

informal

Language

English

Language complexity

Offensive language

not offensive

Hate speech

not hateful