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political adsCBS News
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68% Informative
Spending on political ads this year has broken all records: about $16 billion .
Some ads and memes on social media were created not by the candidates, but by their supporters.
"The way they can target is, I think, mind-blowing," says one ad agency chief creative officer.
Tiffany Rolfe : "At the end of the day , it's not just the policies or the product features. It really is, like, Is this person for me?" Jack Levis : "Mailing it today , so it's decided!" As for Pennsylvania voter, there was one question left: Has he voted? "Mailed it today ," he replied.
VR Score
72
Informative language
70
Neutral language
56
Article tone
informal
Language
English
Language complexity
42
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
12
Source diversity
11