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successful moviesCondé Nast
•75% Informative
Some of the most heavily marketed, spectacularly reviewed awards contenders simply fail to take off with audiences.
The most creatively successful movies to come out of the year ’s major film festivals, from Cannes to Telluride to Toronto , are by and large finding an audience.
In its second weekend in theaters, the Sean Baker critical darling surged to no. 8 overall at the domestic box-office.
The Substance opened fairly quietly in North America for distributor Mubi , an outcome that felt severely disappointing.
But the movie held on; then it roared. It’s now managed an approximately $15 million domestic haul, with more than $40 million worldwide.
The Substance is the biggest success ever for the relatively nascent Mubi.
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