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Thanksgiving box office showdown shows importance of premium screens

CNBC
Summary
Nutrition label

82% Informative

Universal's "Wicked," Paramount 's " Gladiator II " and Disney 's " Moana 2 " will face off at the Thanksgiving box office.

Premium large format screens account for 9.1% of the domestic box office, around $600 million in 2024 .

There are currently more than 950 theaters in North America that have these PLF screens.

"Wicked" and "Gladiator II" debut first on Nov. 22 and will likely split the available PLF locations evenly.

The two films opted out of the Thanksgiving fray in the months after " Moana 2 " set its Nov. 27 date.

It's unclear how the PLF screens will be split once all three movies are in theaters at the same time.

VR Score

87

Informative language

90

Neutral language

55

Article tone

formal

Language

English

Language complexity

49

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

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