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Starbucks looks to hit reset button. Here's how its new CEO plans to renew the aging brand.

CBS News
Summary
Nutrition label

78% Informative

Brian Niccol says Starbucks will not hike its prices during its current fiscal year .

The coffee giant plans to cut back on its overly complex menu and focus on fewer but tastier offerings.

Niccol also plans to bring back self-serve condiment coffee bars in all of its cafes by early 2025 .

Starbucks will discontinue its Oleato olive-oil infused beverages starting early next month .

A restaurant executive for 20 years , Niccol is credited with reviving Taco Bell's image and for turning things around at Chipotle after a series of food-safety issues. There are nearly 40,000 Starbucks stores worldwide, and roughly 17,000 locations in the U.S ..

VR Score

81

Informative language

81

Neutral language

54

Article tone

informal

Language

English

Language complexity

50

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

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